Table of Contents
Vol 40, No 9 (2010)


Articles
Genericization of Trademarks: Brand Name becomes Generic Name - A Challenge for Brand Managers | ||
B. Shafiulla | ||
Vol 40, No 9 (2010), Pagination: | ||
ABSTRACT |
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Abstract Views: 170 | |
The Effect of Store Image on Consumers' Store Brand Purchase Frequency and Perceived Quality of Store Brands around Chennai City | ||
N. Venkateswaran, V. Mahalakshmi | ||
Vol 40, No 9 (2010), Pagination: | ||
ABSTRACT |
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Abstract Views: 39 | |
What Impinges the Choice of Cell Phone Connection? | ||
Neelaam Dhanda, Pooja Goel | ||
Vol 40, No 9 (2010), Pagination: | ||
ABSTRACT |
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Abstract Views: 40 | |
A Study of Physician Behaviour and Preference towards Marketing Services Offered by Pharmaceutical Industry to Influence Physician's Perception Behaviour | ||
Shubhendra S. Parihar | ||
Vol 40, No 9 (2010), Pagination: | ||
ABSTRACT |
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Abstract Views: 64 | |
The Relationship between Health Factors and Satisfaction and Academic Performance among Al Buraimi University College Students, Oman | ||
Abdul Hadi M. Al Khasawneh | ||
Vol 40, No 9 (2010), Pagination: | ||
ABSTRACT |
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Abstract Views: 37 | |
Production Problems in Textile Industry with Special Reference to Karur District, Tamil Nadu | ||
N. Rajasekar, M. Gurusamy | ||
Vol 40, No 9 (2010), Pagination: | ||
ABSTRACT |
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Abstract Views: 101 | |
Marketing of Handicrafts - A Case Study of Brass Items Manufacturing Units in Srikakulam District of Andhra Pradesh | ||
T. Kama Raju, N. Santosh Ranganath | ||
Vol 40, No 9 (2010), Pagination: | ||
ABSTRACT |
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Abstract Views: 131 | |
A Study on Socio-Economic Background of Entrepreneurs in Small Scale Industries | ||
G. V. Jagapathi Rao | ||
Vol 40, No 9 (2010), Pagination: | ||
ABSTRACT |
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Abstract Views: 40 | |