Table of Contents
Vol 40, No 9 (2010)
Open Access
Subscription Access
Articles
| Genericization of Trademarks: Brand Name becomes Generic Name - A Challenge for Brand Managers | ||
| B. Shafiulla | ||
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Abstract Views: 170 | | |
| The Effect of Store Image on Consumers' Store Brand Purchase Frequency and Perceived Quality of Store Brands around Chennai City | ||
| N. Venkateswaran, V. Mahalakshmi | ||
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Abstract Views: 39 | | |
| What Impinges the Choice of Cell Phone Connection? | ||
| Neelaam Dhanda, Pooja Goel | ||
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Abstract Views: 40 | | |
| A Study of Physician Behaviour and Preference towards Marketing Services Offered by Pharmaceutical Industry to Influence Physician's Perception Behaviour | ||
| Shubhendra S. Parihar | ||
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Abstract Views: 64 | | |
| The Relationship between Health Factors and Satisfaction and Academic Performance among Al Buraimi University College Students, Oman | ||
| Abdul Hadi M. Al Khasawneh | ||
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Abstract Views: 37 | | |
| Production Problems in Textile Industry with Special Reference to Karur District, Tamil Nadu | ||
| N. Rajasekar, M. Gurusamy | ||
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Abstract Views: 101 | | |
| Marketing of Handicrafts - A Case Study of Brass Items Manufacturing Units in Srikakulam District of Andhra Pradesh | ||
| T. Kama Raju, N. Santosh Ranganath | ||
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Abstract Views: 131 | | |
| A Study on Socio-Economic Background of Entrepreneurs in Small Scale Industries | ||
| G. V. Jagapathi Rao | ||
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Abstract Views: 40 | | |