Vol 40, No 9 (2010)

Table of Contents

Vol 40, No 9 (2010)

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Articles

Genericization of Trademarks: Brand Name becomes Generic Name - A Challenge for Brand Managers
B. Shafiulla
 Vol 40, No 9 (2010), Pagination: 
ABSTRACT |     Abstract Views: 172  | 
The Effect of Store Image on Consumers' Store Brand Purchase Frequency and Perceived Quality of Store Brands around Chennai City
N. Venkateswaran, V. Mahalakshmi
 Vol 40, No 9 (2010), Pagination: 
ABSTRACT |     Abstract Views: 43  | 
What Impinges the Choice of Cell Phone Connection?
Neelaam Dhanda, Pooja Goel
 Vol 40, No 9 (2010), Pagination: 
ABSTRACT |     Abstract Views: 40  | 
A Study of Physician Behaviour and Preference towards Marketing Services Offered by Pharmaceutical Industry to Influence Physician's Perception Behaviour
Shubhendra S. Parihar
 Vol 40, No 9 (2010), Pagination: 
ABSTRACT |     Abstract Views: 65  | 
The Relationship between Health Factors and Satisfaction and Academic Performance among Al Buraimi University College Students, Oman
Abdul Hadi M. Al Khasawneh
 Vol 40, No 9 (2010), Pagination: 
ABSTRACT |     Abstract Views: 37  | 
Production Problems in Textile Industry with Special Reference to Karur District, Tamil Nadu
N. Rajasekar, M. Gurusamy
 Vol 40, No 9 (2010), Pagination: 
ABSTRACT |     Abstract Views: 101  | 
Marketing of Handicrafts - A Case Study of Brass Items Manufacturing Units in Srikakulam District of Andhra Pradesh
T. Kama Raju, N. Santosh Ranganath
 Vol 40, No 9 (2010), Pagination: 
ABSTRACT |     Abstract Views: 131  | 
A Study on Socio-Economic Background of Entrepreneurs in Small Scale Industries
G. V. Jagapathi Rao
 Vol 40, No 9 (2010), Pagination: 
ABSTRACT |     Abstract Views: 41  |