Vol 40, No 7 (2010)

Table of Contents

Vol 40, No 7 (2010)

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Articles

Understanding Factors Related to Voting for Reality Shows: A Framework of Cognitive Intermediation
Sandip Anand
 Vol 40, No 7 (2010), Pagination: 
ABSTRACT |     Abstract Views: 30  | 
Reality Television Shows: Entertaining, Money Minting or Tantalizing?
Anagha Shukhre
 Vol 40, No 7 (2010), Pagination: 
ABSTRACT |     Abstract Views: 119  | 
Online User Behaviour in Delhi - A Factor Analysis
A. Sajeevan Rao, Mokhalles Mohd Mehdi
 Vol 40, No 7 (2010), Pagination: 
ABSTRACT |     Abstract Views: 84  | 
Marketing Strategies in the Indian Soft Drinks Industry - A Case Study of Pepsico and Coca-Cola Limited
M. K. Gupta, Sreelata Neelesh
 Vol 40, No 7 (2010), Pagination: 
ABSTRACT |     Abstract Views: 213  | 
A Study of the Relationship between Consumer Credit and Lifestyle Demographics of Consumers of Bangladesh
Ataur Rahman
 Vol 40, No 7 (2010), Pagination: 
ABSTRACT |     Abstract Views: 83  | 
Go Rural!! Hinterland - Challenges, Insights, Opportunities and Strategies
Vinod S. Gaikwad
 Vol 40, No 7 (2010), Pagination: 
ABSTRACT |     Abstract Views: 35  | 
Experiential Marketing - Exploring New Horizons
Vaishalli Nikalje, M. Guruprasad
 Vol 40, No 7 (2010), Pagination: 
ABSTRACT |     Abstract Views: 28  |