Vol 40, No 6 (2010)

Table of Contents

Vol 40, No 6 (2010)

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Articles

Measuring Marketing Performance, Practices and Management Control Challenges
Keyur Thaker
 Vol 40, No 6 (2010), Pagination: 
ABSTRACT |     Abstract Views: 29  | 
Paradigm of Electronic Customer Management
Bhargav Revankar, K. Shivashankar
 Vol 40, No 6 (2010), Pagination: 
ABSTRACT |     Abstract Views: 27  | 
Micro-Packs - A Key Tool of Fast Moving Consumer Goods Pull Strategy
Sanjeev Gupta, Preeti Mehra
 Vol 40, No 6 (2010), Pagination: 
ABSTRACT |     Abstract Views: 47  | 
The Practical Approach of Creating "Unique Selling Proposition" to Boost your Sales and Profits by Positioning your Company as the only Choice in the Market
Alireza Miremadi
 Vol 40, No 6 (2010), Pagination: 
ABSTRACT |     Abstract Views: 52  | 
Experiential Marketing: A Conceptual Framework for Connecting with the Customers
Lakshmi Nair
 Vol 40, No 6 (2010), Pagination: 
ABSTRACT |     Abstract Views: 42  | 
Acuity of In-Store Cooked Food Retailing (An Exploratory Study on Consumer Behavior on In-store Prepared Food)
Paul T. Mburu, Koketso Paulos
 Vol 40, No 6 (2010), Pagination: 
ABSTRACT |     Abstract Views: 109  | 
Delighting the Customers' Senses - Key to Store Differentiation
Sadaf Siraj, Shyama Kumari
 Vol 40, No 6 (2010), Pagination: 
ABSTRACT |     Abstract Views: 34  | 
Classical Wisdom and the In-roots of Modern Advertising
Brajesh Kumar, Gouranga Patra
 Vol 40, No 6 (2010), Pagination: 
ABSTRACT |     Abstract Views: 36  |