Vol 40, No 5 (2010)

Table of Contents

Vol 40, No 5 (2010)

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Articles

3 Idiots: Exploring Innovative Marketing
Nidhi Upadhyay
 Vol 40, No 5 (2010), Pagination: 
ABSTRACT |     Abstract Views: 65  | 
Corporate Brand Management: A Case Study of Punjab Chemicals & Crop Protection Limited (PCCPL)
Karamjeet Singh
 Vol 40, No 5 (2010), Pagination: 
ABSTRACT |     Abstract Views: 35  | 
Impact of Service Quality on Customer Satisfaction, Loyalty, and Commitment in the Indian Banking Sector
Sandip Ghosh Hazra, Kailash B. L. Srivastava
 Vol 40, No 5 (2010), Pagination: 
ABSTRACT |     Abstract Views: 48  | 
A Study on Consumer Behaviour of Women with Special Reference to Durable Goods in Coimbatore City, Tamil Nadu
S. Saravanan
 Vol 40, No 5 (2010), Pagination: 
ABSTRACT |     Abstract Views: 74  | 
Consumer Perception towards Different Media Options: An Empirical Study of Rural V/s Urban Perspective
Urvashi Makkar, Vijendra Dhyani
 Vol 40, No 5 (2010), Pagination: 
ABSTRACT |     Abstract Views: 81  | 
Business Opportunities for Insurance Sector: An Empirical Study among Teachers of S.P. University
Ashok Shanubhogue, Mayank V. Bhatt
 Vol 40, No 5 (2010), Pagination: 
ABSTRACT |     Abstract Views: 29  | 
Customer Focus in Pharmaceutical Marketing in India
P. K. Das
 Vol 40, No 5 (2010), Pagination: 
ABSTRACT |     Abstract Views: 67  |