Vol 40, No 4 (2010)

Table of Contents

Vol 40, No 4 (2010)

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Articles

Materialism: Construct Conceptualisation and Operationalisation
Manit Mishra
 Vol 40, No 4 (2010), Pagination: 
ABSTRACT |     Abstract Views: 48  | 
Industry Attractiveness of Indian Comic Industry
Anjeet Khandelwal
 Vol 40, No 4 (2010), Pagination: 
ABSTRACT |     Abstract Views: 41  | 
Driving Factors and Effectiveness of Sales Promotion in Shopping Malls: A Consumer Perspective
Chandan A. Chavadi, Shilpa S. Kokatnur
 Vol 40, No 4 (2010), Pagination: 
ABSTRACT |     Abstract Views: 179  | 
Customer Relationship Management with Reference to Products of High Customer Involvement
P. K. Chopra, P. K. Mishra
 Vol 40, No 4 (2010), Pagination: 
ABSTRACT |     Abstract Views: 29  | 
A Study on Credit Card Holders' Expectations and Preferences towards Selected Banks in Coimbatore City, Tamil Nadu
A. Kumaresan, I. Chitrakala, K. Gowtham
 Vol 40, No 4 (2010), Pagination: 
ABSTRACT |     Abstract Views: 107  | 
Existence of Brand Loyalty- A Myth or A Reality?
Vijetha S. Shetty
 Vol 40, No 4 (2010), Pagination: 
ABSTRACT |     Abstract Views: 48  | 
Yemeni Consumers' Perception and Attitude towards Asian made Products
Ammar Yassin, Rohaizat Baharun
 Vol 40, No 4 (2010), Pagination: 
ABSTRACT |     Abstract Views: 40  |