Vol 40, No 3 (2010)

Table of Contents

Vol 40, No 3 (2010)

Open Access Open Access  Restricted Access Subscription Access

Articles

Impact of Celebrities' Multiple Product Endorsements on Buyer's Attitude and Purchase Intentions
Mrinalini Pandey
 Vol 40, No 3 (2010), Pagination: 
ABSTRACT |     Abstract Views: 94  | 
Status of Supply Chain Management in Organized Vs Unorganized Retail
Nityanand Singh
 Vol 40, No 3 (2010), Pagination: 
ABSTRACT |     Abstract Views: 61  | 
FDI - The Hijack of Indian Retail Market
B. Kamaladevi
 Vol 40, No 3 (2010), Pagination: 
ABSTRACT |     Abstract Views: 35  | 
Private Brands and Store Loyalty: An Empirical Study in Noida
Rushina Singhi, Dewyani Kawale
 Vol 40, No 3 (2010), Pagination: 
ABSTRACT |     Abstract Views: 60  | 
Customer Switching Behaviour - An Evaluation of Factors Affecting Mobile Users
V. Mallikarjuna, G. Krishna Mohan
 Vol 40, No 3 (2010), Pagination: 
ABSTRACT |     Abstract Views: 53  | 
Marketing and Business Strategies for Coping with the Global Financial Crisis
C. Senthil Nathan
 Vol 40, No 3 (2010), Pagination: 
ABSTRACT |     Abstract Views: 38  | 
A Study on Rural Insurance Policyholders' Satisfaction in Dindigul, Tamil Nadu
A. Venkatachalam, M. Sivakumar
 Vol 40, No 3 (2010), Pagination: 
ABSTRACT |     Abstract Views: 97  |