Vol 40, No 2 (2010)

Table of Contents

Vol 40, No 2 (2010)

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Articles

Mergan Pharmaceutical's Customer-Driven Flight into the Future
Subroto Chatterjee
 Vol 40, No 2 (2010), Pagination: 
ABSTRACT |     Abstract Views: 26  | 
Multivariate Model for Forecasting the Wheat Prices in India
Rajashekhar Karjagi, Chiragra Chakrabarty, Raosaheb Mohite
 Vol 40, No 2 (2010), Pagination: 
ABSTRACT |     Abstract Views: 52  | 
From Darkness to a New Dawn: Journey of Rural Women - A Case Study on Mulukanoor Women's Mutually Aided Milk Producers' Cooperative Union Limited
M. Rajanikanth
 Vol 40, No 2 (2010), Pagination: 
ABSTRACT |     Abstract Views: 33  | 
Brand Pushkar (Destination Branding on the Planks of Culture and Religious Hertiage as USP)
Rakesh Premi
 Vol 40, No 2 (2010), Pagination: 
ABSTRACT |     Abstract Views: 41  | 
Challenge to Business-Changes in India's Marketing Environment
Rana Zehra Masood
 Vol 40, No 2 (2010), Pagination: 
ABSTRACT |     Abstract Views: 40  | 
Plasma TVs and Perceived Customer Benefits
Faraz Ahmad
 Vol 40, No 2 (2010), Pagination: 
ABSTRACT |     Abstract Views: 29  | 
A Study of Emerging Trends and Challenges in Air-Conditioning Industry in India
Kedar Shukla, Amol Raut
 Vol 40, No 2 (2010), Pagination: 
ABSTRACT |     Abstract Views: 52  | 
Customer Perception and Preference towards Branded Products (with Special Reference to Television Sets)
J. Lilly
 Vol 40, No 2 (2010), Pagination: 
ABSTRACT |     Abstract Views: 145  | 
Non-conventional MARCOM Strategy for Rural India
Sudhanshu Sekhar Kar, Sarat Kumar Sahoo
 Vol 40, No 2 (2010), Pagination: 
ABSTRACT |     Abstract Views: 37  |