Vol 40, No 1 (2010)

Table of Contents

Vol 40, No 1 (2010)

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Articles

Brand Pruning - A Wisely Used Tool in the Marketers' Arsenal
Rajkumar Dasgupta, Harish Pareek
 Vol 40, No 1 (2010), Pagination: 
ABSTRACT |     Abstract Views: 500  | 
Customer Lifetime Model for the Magazine Publishing Industry
Kallol Basu
 Vol 40, No 1 (2010), Pagination: 
ABSTRACT |     Abstract Views: 28  | 
E-Learning Enhanced by Web 2 Technologies and Blackboard Services
Mathew Philip
 Vol 40, No 1 (2010), Pagination: 
ABSTRACT |     Abstract Views: 34  | 
Online Pricing: Art of Price War
Sumanjeet Singh, Minakshi Paliwal
 Vol 40, No 1 (2010), Pagination: 
ABSTRACT |     Abstract Views: 33  | 
Consumer Preferences towards Service Industry: A Factorial Study of Restaurants
Gaurav Jaiswal, Manita Matharu, Praveen Sahu
 Vol 40, No 1 (2010), Pagination: 
ABSTRACT |     Abstract Views: 61  | 
Consumer Behaviour in Rural Markets : A-B-C-D Paradigm and its Applications
Sakthivel Rani
 Vol 40, No 1 (2010), Pagination: 
ABSTRACT |     Abstract Views: 165  | 
Trust in Electronic Marketing
Kunal Gaurav
 Vol 40, No 1 (2010), Pagination: 
ABSTRACT |     Abstract Views: 83  | 
Responsible Factors for Decline of an Organized Retail Sector: A Case Study of Samabayika in West Bengal
Pinaki Ranjan Bhattacharyya, Sourav Laha
 Vol 40, No 1 (2010), Pagination: 
ABSTRACT |     Abstract Views: 36  |