Vol 39, No 10 (2009)

Table of Contents

Vol 39, No 10 (2009)

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Articles

Role of Retailing and Growth of Hypermarkets in India
N. Venkateswatan, V. Mahalakshmi
 Vol 39, No 10 (2009), Pagination: 
ABSTRACT |     Abstract Views: 34  | 
Destination Hinterland: In's and Out's of Branding
Sadaf Siraj, Pratima Sharma
 Vol 39, No 10 (2009), Pagination: 
ABSTRACT |     Abstract Views: 26  | 
Design Centric Attitude-Marketing Approach for Emerging Economies
D. R. Goodwin, K. Jyothsna Priyadarsini
 Vol 39, No 10 (2009), Pagination: 
ABSTRACT |     Abstract Views: 34  | 
Measuring Brand Recall in Print Media Advertising: A Study of Selected Brands of Personal Care Industry
Rajesh Faldu
 Vol 39, No 10 (2009), Pagination: 
ABSTRACT |     Abstract Views: 47  | 
Healthcare Services Accreditation as a Brand Positioning Tool: A 'b Loop-dozen A' Model of Emergency Medical Services (EMS)
Raj Kumar Singh
 Vol 39, No 10 (2009), Pagination: 
ABSTRACT |     Abstract Views: 26  | 
Effectiveness of Global Advertisements on Indian Culture
R. K. Srivastava
 Vol 39, No 10 (2009), Pagination: 
ABSTRACT |     Abstract Views: 33  | 
The Changing Face of Audio-Media in India during Post Privatization Period: An Empirical Study
J. K. Das, Ashutosh Kar
 Vol 39, No 10 (2009), Pagination: 
ABSTRACT |     Abstract Views: 38  | 
Bancassurance-An Emerging Trend in Indian Service Sector
R. Neelamegan, K. Pushpa Veni
 Vol 39, No 10 (2009), Pagination: 
ABSTRACT |     Abstract Views: 75  | 
A Study on Customer Preference and Satisfaction towards Restaurants in Coimbatore City
N. Yesodha Devi, V. S. Kanchana
 Vol 39, No 10 (2009), Pagination: 
ABSTRACT |     Abstract Views: 104  |