Vol 39, No 9 (2009)

Table of Contents

Vol 39, No 9 (2009)

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Articles

"Shakti": A Strategic Marketing Approach of FMCG Giant, HUL-enabling a Journey towards Business Excellence in the Era of Globalization
Indrani Majumder
 Vol 39, No 9 (2009), Pagination: 
ABSTRACT |     Abstract Views: 77  | 
An Investigation of Customer Awareness with Reference to Green Marketing of Automobiles: An Empirical Study Conducted at Indore, Madhya Pradesh
Girish Thakar, Nitin M. Joshi, A. K. Chitale
 Vol 39, No 9 (2009), Pagination: 
ABSTRACT |     Abstract Views: 3759  | 
Innovative Marketing Practices Suiting the Current Social Behaviour of Indian Customers
V. H. Kameswara Sastry, D. V. Chandrashekar
 Vol 39, No 9 (2009), Pagination: 
ABSTRACT |     Abstract Views: 86  | 
A Study of Consumer's Buying Pattern of Cosmetic Products in South Haryana
Neeraj Kaushik, Deepak Gupta
 Vol 39, No 9 (2009), Pagination: 
ABSTRACT |     Abstract Views: 132  | 
Perception Towards Memorability of Advertisements on TV- A Descriptive Study
K. Pongiannan
 Vol 39, No 9 (2009), Pagination: 
ABSTRACT |     Abstract Views: 44  | 
Impact of Store Amenities on Buyers Behaviour: A Study of Convenience Goods Buyer in Organized Retail Sector in India
Gopal Das, Rohit Vishal Kumar
 Vol 39, No 9 (2009), Pagination: 
ABSTRACT |     Abstract Views: 71  | 
Globalization and its Impact on Small Scale Industries- An Analysis
Rana Zehra Masood
 Vol 39, No 9 (2009), Pagination: 
ABSTRACT |     Abstract Views: 47  | 
Whether Today's Customers are Satisfied? - A Study with Banks
M. Ashok Kumar
 Vol 39, No 9 (2009), Pagination: 
ABSTRACT |     Abstract Views: 65  |