Vol 39, No 12 (2009)

Table of Contents

Vol 39, No 12 (2009)

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Articles

Brand Ambassadors and their Impact on Consumer Behavior: A Case Study of Mobile Companies in India
S. S. Aggarwal
 Vol 39, No 12 (2009), Pagination: 
ABSTRACT |     Abstract Views: 156  | 
A Qualitative Study on Branding of Steel Products in India
Shailendra Dasari
 Vol 39, No 12 (2009), Pagination: 
ABSTRACT |     Abstract Views: 58  | 
Impact of Policy Shift on Elasticity of Substitution in Indian Non-Metallic Mineral Industry
S. Ganesan, R. Rajanbabu
 Vol 39, No 12 (2009), Pagination: 
ABSTRACT |     Abstract Views: 26  | 
Consumer Beliefs and Attitudes towards Advertising Media: A Study of Indian Women
Kirti Dutta
 Vol 39, No 12 (2009), Pagination: 
ABSTRACT |     Abstract Views: 37  | 
Ethical Values of Advertising in Print and Electronic Media (A Study on Fairness Products in Visakhapatnam City)
A. K. Mohideen
 Vol 39, No 12 (2009), Pagination: 
ABSTRACT |     Abstract Views: 45  | 
Electronic Customer Relationship Management (E-CRM)
V. Sudhakar
 Vol 39, No 12 (2009), Pagination: 
ABSTRACT |     Abstract Views: 70  | 
Factors Affecting Marketing Knowledge Sharing (MKS): The Case of Iranian Food and Auto Industries
Mohammed Reza Hamidizadeh, Shahriar Azizi
 Vol 39, No 12 (2009), Pagination: 
ABSTRACT |     Abstract Views: 50  | 
Purchasing Practices of Food, clothing and Consumer Durables among Farm Families of Gadag District
P. R. Sumangala, Yallawwa Uppar
 Vol 39, No 12 (2009), Pagination: 
ABSTRACT |     Abstract Views: 32  | 
Productive Efficiency of Milk Production in Tamil Nadu
M. Dhanabalan
 Vol 39, No 12 (2009), Pagination: 
ABSTRACT |     Abstract Views: 27  |