Vol 39, No 8 (2009)

Table of Contents

Vol 39, No 8 (2009)

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Articles

Overhauling of Kirana Stores
Meeta Poyekar, Abhishek Sule
 Vol 39, No 8 (2009), Pagination: 
ABSTRACT |     Abstract Views: 29  | 
Exploring the Trends of Retail formats in India: A Study of Hypermarkets in Bangalore City
Noor Firdoos Jahan, Lalitha Ramakrishnan
 Vol 39, No 8 (2009), Pagination: 
ABSTRACT |     Abstract Views: 40  | 
Factors Responsible for Choice of FMCG Products: A Case Study of the Consumers of Dental Care Products
Pinaki Ranjan Bhattacharyya, Sitanath Mazumdar
 Vol 39, No 8 (2009), Pagination: 
ABSTRACT |     Abstract Views: 157  | 
Chhoti Car, Badhe Sapne (Small Car,Big Dreams): Building Brands and Launching of a New Product
Nidhi Maheshwari
 Vol 39, No 8 (2009), Pagination: 
ABSTRACT |     Abstract Views: 33  | 
Consumer Generated Advertisements: The Ten Commandments
Amarjeet Kumar, Shantanu Uniyal
 Vol 39, No 8 (2009), Pagination: 
ABSTRACT |     Abstract Views: 39  | 
A Comparative Study on the Perception Level of the Services Offered by LIC and ICICI Prudential
P.A. Keerthi, R. Vijayalakshmi
 Vol 39, No 8 (2009), Pagination: 
ABSTRACT |     Abstract Views: 66  | 
Apex Managerial Approach towards Various Proportions of Holistic Marketing Interactions
Amit Gautam, Gyanendra B.S. Johri
 Vol 39, No 8 (2009), Pagination: 
ABSTRACT |     Abstract Views: 34  |