Vol 42, No 12 (2012)

Table of Contents

Vol 42, No 12 (2012)

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Articles

Relationship Marketing: An overview
Shailendra Dasari, Rupa Gunaseelan
 Vol 42, No 12 (2012), Pagination: 5-15
ABSTRACT |     Abstract Views: 214  | 
A Study on Consumer Perception with Reference to Third Party Administrators (TPAs)
Sandip Sane, Niharika Singh
 Vol 42, No 12 (2012), Pagination: 16–22
ABSTRACT |     Abstract Views: 144  | 
Factors Influencing the Buying Behaviour of Organised Retail Consumers: A Study on Food and General Stores in Visakhapatnam
V.G. Smitha
 Vol 42, No 12 (2012), Pagination: 23–33
ABSTRACT |     Abstract Views: 235  | 
Marketing of Handloom Products: A Case Study of Thenzawl Cluster in Mizoram
Rama Ramswamy, N.V.R. Jyoti Kumar
 Vol 42, No 12 (2012), Pagination: 34–41
ABSTRACT |     Abstract Views: 750  | 
Women's Role in Buying Behaviour for Durables: A Study of Malwa Region in Punjab
Malika Rani
 Vol 42, No 12 (2012), Pagination: 42-53
ABSTRACT |     Abstract Views: 336  | 
Challenges in a Commodity Offering - Indian Telecom Services (GSM)
P. Subakaran
 Vol 42, No 12 (2012), Pagination: 54-63
ABSTRACT |     Abstract Views: 198  |