Vol 39, No 7 (2009)

Table of Contents

Vol 39, No 7 (2009)

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Articles

The Relevance of Personal Selling in Today's Marketing Scenario-A Theoretical Perspective
Binu Markose, S. Jayachandran
 Vol 39, No 7 (2009), Pagination: 
ABSTRACT |     Abstract Views: 66  | 
Measurement in Marketing: A Study on Construct Validation with Special Reference to Multirait-Multimethod (MTMM) Matrix
Manit Mishra
 Vol 39, No 7 (2009), Pagination: 
ABSTRACT |     Abstract Views: 36  | 
Feed forward Enabled Interface of Artificial Neural Network to System Dynamics Modeling for Developing Experiential Expert System for Decentralized Marketing Logistics
Sanjay Bhushan
 Vol 39, No 7 (2009), Pagination: 
ABSTRACT |     Abstract Views: 29  | 
Building Brands by Helping others Win
G. Sudarsana Reddy, M. Muniraju
 Vol 39, No 7 (2009), Pagination: 
ABSTRACT |     Abstract Views: 40  | 
Managing Global Brands
Nitin S. Dhopeshwar
 Vol 39, No 7 (2009), Pagination: 
ABSTRACT |     Abstract Views: 80  | 
Export Marketing in Bangladesh: Problems and Prospects
Sayeed Alam, Monowar Hossain Mahmood
 Vol 39, No 7 (2009), Pagination: 
ABSTRACT |     Abstract Views: 30  | 
Indian Dairy Sector - Status and Policy Options
Meenakshi Gupta, Vikas Sharma
 Vol 39, No 7 (2009), Pagination: 
ABSTRACT |     Abstract Views: 33  | 
Role and Influence of Children in Buying Children's Apparel
Adya Sharma
 Vol 39, No 7 (2009), Pagination: 
ABSTRACT |     Abstract Views: 41  | 
Marketing Research on Consumer Pull and Dealer Push of Branded TMT Bars
K.S. Sarala, N. Paramesha
 Vol 39, No 7 (2009), Pagination: 
ABSTRACT |     Abstract Views: 73  | 
Consumer Behaviour and Brand Preference towards Onida Television - An Empirical Study with Reference to Karur, Tamil Nadu
N. Kathirvel, N. Chandrasekaran
 Vol 39, No 7 (2009), Pagination: 
ABSTRACT |     Abstract Views: 53  |