Vol 39, No 6 (2009)

Table of Contents

Vol 39, No 6 (2009)

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Articles

Analysis of Gap in Service Quality through Servqual: A Case of Deposit Service Provided by a Bank in Bangladesh
Nikhil Chandra Shil, Bhagaban Das
 Vol 39, No 6 (2009), Pagination: 
ABSTRACT |     Abstract Views: 44  | 
Effectiveness of Celebrity Endorsements in Brand Recall and Purchase Decision
Manish Mittal, Praneet Tulsiyan
 Vol 39, No 6 (2009), Pagination: 
ABSTRACT |     Abstract Views: 126  | 
Corporate Brand Valuation - A Global Perspective
M. Yadagiri, R. Sridhar
 Vol 39, No 6 (2009), Pagination: 
ABSTRACT |     Abstract Views: 35  | 
Conceptualizing Microfinance Initiatives in India Using SAP-LAP Model: A New Paradigm in Marketing Engineering
Ranjan Chaudhuri, Sushil , Pravin Patil
 Vol 39, No 6 (2009), Pagination: 
ABSTRACT |     Abstract Views: 36  | 
Marketing India as a Brand (Brand India, an Idea whose Time has Come)
Sachin S. Vernekar, Preety Wadhwa
 Vol 39, No 6 (2009), Pagination: 
ABSTRACT |     Abstract Views: 37  | 
Do Multiple Time Consumers also Observe Imperfectly?: The Case of Automobile Consumers in India
Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan
 Vol 39, No 6 (2009), Pagination: 
ABSTRACT |     Abstract Views: 41  | 
A Study on Agribusiness Management in Karnataka: A Case Analysis of Dry Chilies and its Products
K. Shivashankar, Basavaraj Banakar
 Vol 39, No 6 (2009), Pagination: 
ABSTRACT |     Abstract Views: 54  | 
Leveraging Brand Assets by Understanding Brand Architecture-Imperatives for Fmcg Sector for Competitive Edge in India
Bhavin Pandya, Mitesh M. Jayswal
 Vol 39, No 6 (2009), Pagination: 
ABSTRACT |     Abstract Views: 75  |