Vol 39, No 4 (2009)

Table of Contents

Vol 39, No 4 (2009)

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Articles

Managing New Products Successfully: A Strategic Imperative
Rajeev Kumar Ranjan
 Vol 39, No 4 (2009), Pagination: 
ABSTRACT |     Abstract Views: 35  | 
Brand Positioning: The Unbeatable Weapon in Present Marketing Scenario
Saloni Pawan Diwan, M. K. Jain
 Vol 39, No 4 (2009), Pagination: 
ABSTRACT |     Abstract Views: 68  | 
Asian Paints: Changing Rules of The Game
Rushina Singhi, Dewyani Kawale, Yogesh Chaudhari
 Vol 39, No 4 (2009), Pagination: 
ABSTRACT |     Abstract Views: 59  | 
Corporate Customer Behaviour & Indian Hardware Market (with Special Reference to Hcl Infosystem Ltd)
T. Koti Reddy, Soumya Kanti Sarkar
 Vol 39, No 4 (2009), Pagination: 
ABSTRACT |     Abstract Views: 51  | 
Customer Satisfaction of Nokia Mobile Handset Users
J. V. Rangeswara Reddy
 Vol 39, No 4 (2009), Pagination: 
ABSTRACT |     Abstract Views: 102  | 
Role of Cooperative Banks In Catering to the Credit Needs of Rural Masses
K. B Nidheesh
 Vol 39, No 4 (2009), Pagination: 
ABSTRACT |     Abstract Views: 34  | 
Assessing International Heritage Tourist Satisfaction in India
Manish Srivastava
 Vol 39, No 4 (2009), Pagination: 
ABSTRACT |     Abstract Views: 44  |