Vol 39, No 1 (2009)

Table of Contents

Vol 39, No 1 (2009)

Open Access Open Access  Restricted Access Subscription Access

Articles

A Cognitive 'Just' Brand Model: How Sustainable is It?
Sandip Anand
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 53  | 
Towards Achieving A 'Second Green Revolution'- The Role of Radiation Technology in Food Processing Management
S. Sitalakshmi
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 49  | 
Reality Shows: The New Marketing Tool
Debashish Sengupta
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 98  | 
Baba Ramdev: A Cult Brand in the Making
Mrinalini Pandey
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 137  | 
A New Inventory Model for Maintenance Organizations
N.V. Ramana Murthy
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 53  | 
Promotion Related Preferences of News Channel Audiences in Indore and Dehradun - A Comparative Study
Anand Sapre, Amit Nagpal
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 68  | 
Consumers' Perception of Private Brands: An Empirical Examination
Shilpa S. Kokatnur
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 40  | 
E-marketing Methods and Application For Successful Marketing in Global Marketing Scenario
C. Senthil Nathan
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 37  |