Vol 39, No 1 (2009)

Table of Contents

Vol 39, No 1 (2009)

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Articles

A Cognitive 'Just' Brand Model: How Sustainable is It?
Sandip Anand
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 55  | 
Towards Achieving A 'Second Green Revolution'- The Role of Radiation Technology in Food Processing Management
S. Sitalakshmi
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 50  | 
Reality Shows: The New Marketing Tool
Debashish Sengupta
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 100  | 
Baba Ramdev: A Cult Brand in the Making
Mrinalini Pandey
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 138  | 
A New Inventory Model for Maintenance Organizations
N.V. Ramana Murthy
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 55  | 
Promotion Related Preferences of News Channel Audiences in Indore and Dehradun - A Comparative Study
Anand Sapre, Amit Nagpal
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 69  | 
Consumers' Perception of Private Brands: An Empirical Examination
Shilpa S. Kokatnur
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 41  | 
E-marketing Methods and Application For Successful Marketing in Global Marketing Scenario
C. Senthil Nathan
 Vol 39, No 1 (2009), Pagination: 
ABSTRACT |     Abstract Views: 38  |