Vol 38, No 12 (2008)

Table of Contents

Vol 38, No 12 (2008)

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Articles

Recruitment Advertising: Art and Adventure in Indian Press Ads
Ruby George, Evangeline Manickam, S. Jayachandran
 Vol 38, No 12 (2008), Pagination: 
ABSTRACT |     Abstract Views: 31  | 
Ford Motors' India Specific Strategies
S. Saravanan, S. Silas Sargunam
 Vol 38, No 12 (2008), Pagination: 
ABSTRACT |     Abstract Views: 30  | 
Rebranding - A Business Imperative
T. Venkat Ram Raj, M.A. Azeem
 Vol 38, No 12 (2008), Pagination: 
ABSTRACT |     Abstract Views: 30  | 
Restructuring Management Education in India
Ruchi Srivastava, Deepali Monga
 Vol 38, No 12 (2008), Pagination: 
ABSTRACT |     Abstract Views: 48  | 
A Vision of Tourism Sector in India
Jelsy Joseph, B. Adalarasu
 Vol 38, No 12 (2008), Pagination: 
ABSTRACT |     Abstract Views: 62  | 
Structural Changes in Indian Retail Market: from Unorganised to Organised
V. Ramanathan, K. Hari
 Vol 38, No 12 (2008), Pagination: 
ABSTRACT |     Abstract Views: 55  | 
Role of Nationalized Banks in Sme Credit: A Study in Theni District
S.Hasan Banu, P. Sangeetha
 Vol 38, No 12 (2008), Pagination: 
ABSTRACT |     Abstract Views: 33  |