Vol 38, No 10 (2008)

Table of Contents

Vol 38, No 10 (2008)

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Articles

Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Close-up Brand
P.C. Sekar, Bejoy John Thomas
 Vol 38, No 10 (2008), Pagination: 
ABSTRACT |     Abstract Views: 56  | 
Application of Retail Services Quality Scale to Sri Lankan Supermarkets: An Empirical Study
H.S.C. Perera, S.A. Buddhika, C.V. Rathnayke
 Vol 38, No 10 (2008), Pagination: 
ABSTRACT |     Abstract Views: 24  | 
An Exploratory Study on Usage and Impact of Information Technology on the SMES Performance of Jammu Region
Hardeep Chahal, Ruchi Kohli
 Vol 38, No 10 (2008), Pagination: 
ABSTRACT |     Abstract Views: 27  | 
Social & Economic Implications of Universal Service Obligation Fund
Vinod Kumar Garg, Amarjit Singh
 Vol 38, No 10 (2008), Pagination: 
ABSTRACT |     Abstract Views: 29  | 
Brand Preference of Men's Wear - A Case Study
A. Lalitha, J. Ravi Kumar, K. Padmavalli
 Vol 38, No 10 (2008), Pagination: 
ABSTRACT |     Abstract Views: 40  | 
Changing Consumer Behaviour and Soft Drinks Marketing in North-Goa, A Case Study
D.N.S. Kumar
 Vol 38, No 10 (2008), Pagination: 
ABSTRACT |     Abstract Views: 78  | 
Social Marketing
Devendra Prasad Pandey
 Vol 38, No 10 (2008), Pagination: 
ABSTRACT |     Abstract Views: 21  |