Vol 38, No 9 (2008)

Table of Contents

Vol 38, No 9 (2008)

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Articles

Rebranding: An Emerging Brand Marketing Strategy (Trends, Issues and Challenges)
M. Saeed, Ravinder Vinayek, Narender Kumar
 Vol 38, No 9 (2008), Pagination: 
ABSTRACT |     Abstract Views: 116  | 
Entrepreneurial Marketing-An Emerging Concept: A Study of Arambagh Hatcheries Limited (a Poultry Farm Company) in West Bengal
Sajal Kumar Maiti
 Vol 38, No 9 (2008), Pagination: 
ABSTRACT |     Abstract Views: 37  | 
Green-trust & Distrust
J. Murugesan
 Vol 38, No 9 (2008), Pagination: 
ABSTRACT |     Abstract Views: 42  | 
Analyzing Growth of Cellular Telecom Sector and Understanding Consumer's Preferences and Choices on the Use of Cellphone
S.K. Sinha, Ajay Wagh
 Vol 38, No 9 (2008), Pagination: 
ABSTRACT |     Abstract Views: 79  | 
Role of Retailers in Reducing Inventory and Improving Customer Satisfaction: An Empirical Study of Consumer Durables
Vaishali Agarwal, Sanjay Mishra
 Vol 38, No 9 (2008), Pagination: 
ABSTRACT |     Abstract Views: 55  | 
Brand Loyalty of Women Consumers with Respect To FMCGs
D.K. Kamalaveni, S. Rajalakshmi, S. Kalaiselvi
 Vol 38, No 9 (2008), Pagination: 
ABSTRACT |     Abstract Views: 61  | 
The e-Tail Option - From Brick and Mortar to Wish and Click
Nazia Sultana
 Vol 38, No 9 (2008), Pagination: 
ABSTRACT |     Abstract Views: 29  |