Vol 38, No 8 (2008)

Table of Contents

Vol 38, No 8 (2008)

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Articles

Customer Complaining Behavior in Retailing: An Empirical Study among Young Retail Customers
C.V. Rathnayake, H.S.C. Perera, S.A. Buddhika
 Vol 38, No 8 (2008), Pagination: 
ABSTRACT |     Abstract Views: 43  | 
Kids Mean Business - Marketers Beware! A Market Survey on Impact of Advertising on Kids
Sachin S. Vernekar, Preety Wadhwa
 Vol 38, No 8 (2008), Pagination: 
ABSTRACT |     Abstract Views: 34  | 
Challenges Faced by Cut Flowers Growers in Tamil Nadu.(with Special Reference to Nilgiris District)
S. Vasanthi
 Vol 38, No 8 (2008), Pagination: 
ABSTRACT |     Abstract Views: 53  | 
The Evolving Food Chains & Consumer's Buying Behaviour
Syeedun Nisa
 Vol 38, No 8 (2008), Pagination: 
ABSTRACT |     Abstract Views: 38  | 
Marketing Strategies of Perishable Commodities with Special Reference to Flower in Srirangam Market Trichirappalli, Tamil Nadu
M. Perumal, O.M.Haja Mohideen, J. Mohan Raj, O.T.V. Latasri
 Vol 38, No 8 (2008), Pagination: 
ABSTRACT |     Abstract Views: 79  | 
Brand Extension: Strategy for New Product Introduction
Narendra K. Sharma, Kavita Srivastava
 Vol 38, No 8 (2008), Pagination: 
ABSTRACT |     Abstract Views: 25  | 
A Study on Policy Holder's Expectation and Preference towards Selected Private Life Insurance Companies in Karur District
N. Panchanatham, S. Jhansi, S.Senthil Kumar, A. Mani
 Vol 38, No 8 (2008), Pagination: 
ABSTRACT |     Abstract Views: 69  |