Vol 38, No 6 (2008)

Table of Contents

Vol 38, No 6 (2008)

Open Access Open Access  Restricted Access Subscription Access

Articles

Marketing Strategy Adaptation on the Anvil of Market and Institutional Variations: MNCs and Emerging Economies
Navneet Sharma, Gordhan K. Saini
 Vol 38, No 6 (2008), Pagination: 
ABSTRACT |     Abstract Views: 33  | 
Product Development: The Case of an OEM
Himanshu Dutt
 Vol 38, No 6 (2008), Pagination: 
ABSTRACT |     Abstract Views: 30  | 
Travellers' Perception on Travel Service Providers in an Electronic Environment
K. Ravichandran
 Vol 38, No 6 (2008), Pagination: 
ABSTRACT |     Abstract Views: 105  | 
Co-branding - An Innovative Strategy in Management
Ravi Akula
 Vol 38, No 6 (2008), Pagination: 
ABSTRACT |     Abstract Views: 51  | 
An Evaluation of Customer Orientation of Indian Public Sector Banks
S.S. Hugar, Nancy H. Vaz
 Vol 38, No 6 (2008), Pagination: 
ABSTRACT |     Abstract Views: 35  | 
Analyzing the Impact of Television Advertising on Children's Food Preferences: A Study of Indian Perspective (with Special Reference to Delhi & NCR)
Noopur Agrawal, Aditya Prakash Tripathi
 Vol 38, No 6 (2008), Pagination: 
ABSTRACT |     Abstract Views: 37  | 
Influential Power of 'Word of Mouth' for Purchase of Sarees
D. Malmarugan
 Vol 38, No 6 (2008), Pagination: 
ABSTRACT |     Abstract Views: 51  |