Vol 38, No 4 (2008)

Table of Contents

Vol 38, No 4 (2008)

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Articles

Meal Experience: Mapping The Mind of The Indian Customers, An Application of Artificial Neural Network
Malay Biswas
 Vol 38, No 4 (2008), Pagination: 
ABSTRACT |     Abstract Views: 27  | 
A Study of Mobile Phone Usage Among The Post Graduate Students
Mayank Vinodbhai Bhatt
 Vol 38, No 4 (2008), Pagination: 
ABSTRACT |     Abstract Views: 58  | 
Marketing Mix Strategies Adopted by Selected Indian Business Outsources
N. Sundaram, S. Geetha
 Vol 38, No 4 (2008), Pagination: 
ABSTRACT |     Abstract Views: 43  | 
A Study on Consumer Trust, Value and Loyalty in Relational Exchanges
N. Balasubramanian, K. Sathyanarayan
 Vol 38, No 4 (2008), Pagination: 
ABSTRACT |     Abstract Views: 107  | 
Management of Events/Promotions at DLF City Center Mall,Gurgaon
Asif Zameer
 Vol 38, No 4 (2008), Pagination: 
ABSTRACT |     Abstract Views: 44  | 
Promotions and Barriers Towards Services Sector Economy
A.Kadhar Lal
 Vol 38, No 4 (2008), Pagination: 
ABSTRACT |     Abstract Views: 27  | 
Retailing in India:Recent Trends & Challenges
Harpreet Singh, Narinder Kaur
 Vol 38, No 4 (2008), Pagination: 
ABSTRACT |     Abstract Views: 196  |