Vol 38, No 2 (2008)

Table of Contents

Vol 38, No 2 (2008)

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Articles

A Study of Liked/Disliked Television Commercials in India
Kim Shyan Fam, David S. Waller
 Vol 38, No 2 (2008), Pagination: 
ABSTRACT |     Abstract Views: 101  | 
Adding Value to Customer Relationships through Corporate Blogs
Vandana Ahuja
 Vol 38, No 2 (2008), Pagination: 
ABSTRACT |     Abstract Views: 66  | 
Getting Personal Online: Can Consumers be Targeted Behvaiorally for Internet Advertising?
Anagha Shukre
 Vol 38, No 2 (2008), Pagination: 
ABSTRACT |     Abstract Views: 36  | 
Profile and Perception of Retail Consumers - An Empirical Study in Palakkad District
C. Ashokan, G. Hariharan
 Vol 38, No 2 (2008), Pagination: 
ABSTRACT |     Abstract Views: 69  | 
A Study on Consumer Preference and Satisfaction in Uzhavar Sandai at Namakkal District
N. Panchanathan, S. Senthilkumar, R. Mathivannan
 Vol 38, No 2 (2008), Pagination: 
ABSTRACT |     Abstract Views: 285  | 
Marketing of Grapes in Karnataka: A Case of Bangalore and Bijapur District
B. Sowmya Shankar, M. Devajar, R. Satish Chandra Rangaswamy
 Vol 38, No 2 (2008), Pagination: 
ABSTRACT |     Abstract Views: 87  | 
A Study in Vendor Development Micro & Small Enterprises Supplies to PSUs in Hyderabad and Visakhapatnam
K. R. Rajeshwari
 Vol 38, No 2 (2008), Pagination: 
ABSTRACT |     Abstract Views: 55  | 
A Dealer Centric Analysis of Competitive Marketing Strategies of Cement Companies in India
Amit Gautam
 Vol 38, No 2 (2008), Pagination: 
ABSTRACT |     Abstract Views: 57  | 
A Study on Used Goods Market (UGM)
M. Venkateshwarlu, N. Srinivas
 Vol 38, No 2 (2008), Pagination: 
ABSTRACT |     Abstract Views: 72  |