Vol 38, No 1 (2008)

Table of Contents

Vol 38, No 1 (2008)

Open Access Open Access  Restricted Access Subscription Access

Articles

Marketing in Postmodern India: Bulgari Meets Bollywood
Glyn Atwal, Alistair Williams
 Vol 38, No 1 (2008), Pagination: 
ABSTRACT |     Abstract Views: 105  | 
Measuring Customer Satisfaction in Indian Low Cost Air Carriers
Venkoba Rao
 Vol 38, No 1 (2008), Pagination: 
ABSTRACT |     Abstract Views: 90  | 
Brand Marketing through Customer Relationship Management
A. K. Mishra, Pallavi
 Vol 38, No 1 (2008), Pagination: 
ABSTRACT |     Abstract Views: 39  | 
A Study on the Impact of Socio- Economic and Geographical Factors on Students Pursuing Professional Courses (in the Institutes of Dehradun Region)
S. R. Sharma, Prakash Tiwari, Hemraj Verma
 Vol 38, No 1 (2008), Pagination: 
ABSTRACT |     Abstract Views: 59  | 
Organised Retail in India: A Case Study of Bal-wart
Debajani Sahoo, Hari Govind Mishra
 Vol 38, No 1 (2008), Pagination: 
ABSTRACT |     Abstract Views: 260  | 
Ad Avoidance in Hair Care Market: Reiteration of Need for Consumer Justice
Sandip Anand
 Vol 38, No 1 (2008), Pagination: 
ABSTRACT |     Abstract Views: 34  | 
Enhancing Competitiveness: A Key Challenge of Globalisation
R. K. Uppal, Navdeep Kumar
 Vol 38, No 1 (2008), Pagination: 
ABSTRACT |     Abstract Views: 25  | 
Marketing of Services in Open Distance Learning: A Feedback Study on Dr.BRAOU
I. Anand Pawar
 Vol 38, No 1 (2008), Pagination: 
ABSTRACT |     Abstract Views: 43  |