Vol 34, No 8 (2004)

Table of Contents

Vol 34, No 8 (2004)

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Articles

Improving Marketability of Indian Business Education
R. P. Singh, Anil K. Yadav
 Vol 34, No 8 (2004), Pagination: 
ABSTRACT |     Abstract Views: 50  | 
Modern Business Organisations and Bluetooth Advertising
Gurmeet Singh, Harish Gautam
 Vol 34, No 8 (2004), Pagination: 
ABSTRACT |     Abstract Views: 37  | 
Marketing of Services by Developmental Financial Institutions - APSFC's Experience
A. Jagan Mohan Reddy, P. James PremKumar
 Vol 34, No 8 (2004), Pagination: 
ABSTRACT |     Abstract Views: 40  | 
E-services and their Role in B2C E-commerce
D. Aravazhi Irissappane
 Vol 34, No 8 (2004), Pagination: 
ABSTRACT |     Abstract Views: 67  | 
E-Commerce Law
Anu Chadha, Amrik Singh Sudan, Alka Gupta
 Vol 34, No 8 (2004), Pagination: 
ABSTRACT |     Abstract Views: 176  | 
Problems and Prospects of Pilgrim Tourism with Special Reference to Sabari Pilgrimage
Anthony Joseph
 Vol 34, No 8 (2004), Pagination: 
ABSTRACT |     Abstract Views: 111  | 
A Study on the Effect of Personality on Advertisement Preference and Consumer Behaviour of Working and Non-working Women
Nilofer
 Vol 34, No 8 (2004), Pagination: 
ABSTRACT |     Abstract Views: 50  | 
Service Marketing Strategies for the New Milennium in Banking Sector
S. Saravan
 Vol 34, No 8 (2004), Pagination: 
ABSTRACT |     Abstract Views: 50  | 
The Challenge of Quality Management: A Service Marketer's Perspective
Harbhajan Bansal
 Vol 34, No 8 (2004), Pagination: 
ABSTRACT |     Abstract Views: 35  |