Vol 37, No 12 (2007)

Table of Contents

Vol 37, No 12 (2007)

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Articles

The Consequent Consumer Behaviour in Cosmetic Industry - A Study of Lakme's Competitive Position and Advertisement Effectiveness & awareness of Lakme Beauty Salon in Baroda City
Bijal Zaveri
 Vol 37, No 12 (2007), Pagination: 
ABSTRACT |     Abstract Views: 492  | 
Financial Feasibility of Investments in Contract Poultry Farming
P. Baba Gnanakumar
 Vol 37, No 12 (2007), Pagination: 
ABSTRACT |     Abstract Views: 169  | 
Emerging Retail Trends in India
G. Laxmi Prabha, Amatul Baseer
 Vol 37, No 12 (2007), Pagination: 
ABSTRACT |     Abstract Views: 125  | 
Internal Marketing - Case Studies
K. S. Jaiswal, Dipti Saha
 Vol 37, No 12 (2007), Pagination: 
ABSTRACT |     Abstract Views: 73  | 
Rural Consumers' Behaviour Regarding Non Durable Goods: A Study in Erode District of Tamil Nadu
A. Selvaraj
 Vol 37, No 12 (2007), Pagination: 
ABSTRACT |     Abstract Views: 3574  | 
Challenges of Cargo Container Services in Major Ports in India
S. Subramanian, D. Ilangovan
 Vol 37, No 12 (2007), Pagination: 
ABSTRACT |     Abstract Views: 46  | 
Roles of Agricultural Marketing Institutions in Mizoram
R. Zonuntluanga
 Vol 37, No 12 (2007), Pagination: 
ABSTRACT |     Abstract Views: 69  | 
Sustainable Marketing: Challenges and Opportunities
Rajeev Kumar Panda
 Vol 37, No 12 (2007), Pagination: 
ABSTRACT |     Abstract Views: 67  |