Vol 37, No 10 (2007)

Table of Contents

Vol 37, No 10 (2007)

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Articles

Is everything Fair in Marketing?(unravelling the Knitty-gritty of Ambush Marketing with Special Reference to India)
Aditya Prakash Tripathi
 Vol 37, No 10 (2007), Pagination: 
ABSTRACT |     Abstract Views: 57  | 
Cause Related Marketing
Devendra Prasad Pandey
 Vol 37, No 10 (2007), Pagination: 
ABSTRACT |     Abstract Views: 298  | 
Buyers Perception towards Prawn Feed - A Study in West Godavari District, Andhra Pradesh
B. V. R. Naidu
 Vol 37, No 10 (2007), Pagination: 
ABSTRACT |     Abstract Views: 54  | 
Prospects and Problems of Indian Retailing
Amatul Baseer, G. Laxmi Prabha
 Vol 37, No 10 (2007), Pagination: 
ABSTRACT |     Abstract Views: 84  | 
Small Vs Mall
H. Venkateshwarlu, C. V. Ranjani
 Vol 37, No 10 (2007), Pagination: 
ABSTRACT |     Abstract Views: 51  | 
Customer Segment Research and its Role in Designing Sales Promotion Programme for Small Car Industry in India
Madhvendra Misra
 Vol 37, No 10 (2007), Pagination: 
ABSTRACT |     Abstract Views: 98  | 
Contemporary Issues in Services Marketing
Anil Sarin
 Vol 37, No 10 (2007), Pagination: 
ABSTRACT |     Abstract Views: 44  | 
Strategic Factors Affecting Investment Decisions of MNCs
Ankit Sarin, Syed Ali Arshad
 Vol 37, No 10 (2007), Pagination: 
ABSTRACT |     Abstract Views: 58  | 
System Training Services Provided by 'Training Service Providers' and 'In-House Trainers'-Organizational Consumers' Perception about Service Attributes
S. K. G. Ganesh, M. S. Bhat, R. B. Kumar
 Vol 37, No 10 (2007), Pagination: 
ABSTRACT |     Abstract Views: 27  |