Vol 37, No 8 (2007)

Table of Contents

Vol 37, No 8 (2007)

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Articles

Advertising in the Middle East: Exploring The Impact of the West
Mais Sukkar, Simon Pervan, Ekant Veer
 Vol 37, No 8 (2007), Pagination: 
ABSTRACT |     Abstract Views: 37  | 
Bottom of The Pyramid Marketing
Smita Sharma
 Vol 37, No 8 (2007), Pagination: 
ABSTRACT |     Abstract Views: 115  | 
Viral Marketing: Motives and Challenges for Marketers
Ashutosh Nigam
 Vol 37, No 8 (2007), Pagination: 
ABSTRACT |     Abstract Views: 51  | 
Rural Marketing - Study of Consumer Behaviour with Reference to Hair Oils
Bhawna Garg
 Vol 37, No 8 (2007), Pagination: 
ABSTRACT |     Abstract Views: 130  | 
On-line Tourism Services in Developing Countries: Need for the Website Marketing Infrastructure
U. Arabi
 Vol 37, No 8 (2007), Pagination: 
ABSTRACT |     Abstract Views: 32  | 
Organic Farming in India: Its Opportunity and Challenges in the Context of Globalization
Satish Chandra, Sowmya Shankar
 Vol 37, No 8 (2007), Pagination: 
ABSTRACT |     Abstract Views: 87  | 
Market Based Organizational Learning - A study in the Indian Industry
S. Jayachandran
 Vol 37, No 8 (2007), Pagination: 
ABSTRACT |     Abstract Views: 33  | 
Consumer Buying Behaviour of Processed Spice Products
V. M. Indumati, N. Raveendran, S. D. Sivakumar, P. Balaji
 Vol 37, No 8 (2007), Pagination: 
ABSTRACT |     Abstract Views: 99  |