Vol 37, No 7 (2007)

Table of Contents

Vol 37, No 7 (2007)

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Articles

An Empirical Study of Compatibility of Advertising Channels and Product Categories
Karunesh Saxena, Pramod Paliwal, Pooja Tripathi
 Vol 37, No 7 (2007), Pagination: 
ABSTRACT |     Abstract Views: 46  | 
Models of Consumer Behaviour in Mall Culture
S. C. Panandikar, Rajiv Gupte
 Vol 37, No 7 (2007), Pagination: 
ABSTRACT |     Abstract Views: 40  | 
Competitive Promotional Tools & Retailing - The Game where you differentiate or Die
Sharif Memon
 Vol 37, No 7 (2007), Pagination: 
ABSTRACT |     Abstract Views: 37  | 
Ambient Media Advertising - A New Era of Creativity
Shweta Tanwar
 Vol 37, No 7 (2007), Pagination: 
ABSTRACT |     Abstract Views: 61  | 
Impact of Emotive Ads
Sabina Mahapatra
 Vol 37, No 7 (2007), Pagination: 
ABSTRACT |     Abstract Views: 57  | 
Exploring the trends of retail formats in India - A study of shopping malls
S. L. Gupta, Tripat Kaur
 Vol 37, No 7 (2007), Pagination: 
ABSTRACT |     Abstract Views: 49  | 
Buying Behavior and Promotion in Textile Retailing in Kerala
Moli P. Koshy, N. Suresh
 Vol 37, No 7 (2007), Pagination: 
ABSTRACT |     Abstract Views: 36  | 
A Study on Retail Store Service Quality Dimensions in Select Retail Stores of Chennai City
R. Tamilarasan
 Vol 37, No 7 (2007), Pagination: 
ABSTRACT |     Abstract Views: 56  |