Vol 37, No 6 (2007)

Table of Contents

Vol 37, No 6 (2007)

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Articles

A Paradigm Shift in Brand Communication: Accentuating the Perception of the Youth of Gujarat Regarding Product Placement in Hindi Movies
Mitesh M. Jayswal, Priti Salvi
 Vol 37, No 6 (2007), Pagination: 
ABSTRACT |     Abstract Views: 87  | 
Banking Sector Reforms: Rationale, Efficacy and Agenda for Third Reforms
R. K. Uppal, Rimpi Kaur
 Vol 37, No 6 (2007), Pagination: 
ABSTRACT |     Abstract Views: 196  | 
A Study of Tubeless Tyres with Special Reference to Passenger Car Radial Tyres
Renu Verma
 Vol 37, No 6 (2007), Pagination: 
ABSTRACT |     Abstract Views: 104  | 
Brand Awareness Analysis of and Extensive Rural Reaching Capital Item: A Case Study in Kanyakumari District
M. Jezer Jebanesan, S. Bhavani
 Vol 37, No 6 (2007), Pagination: 
ABSTRACT |     Abstract Views: 36  | 
Retailing: An Emerging Trend in India
C. P. Gupta, Mitali Chaturvedi
 Vol 37, No 6 (2007), Pagination: 
ABSTRACT |     Abstract Views: 64  | 
Market, Distribution and Marketing Channels for Fertilizers in Karnataka
H. D. Ramesh, Anand
 Vol 37, No 6 (2007), Pagination: 
ABSTRACT |     Abstract Views: 207  |