Vol 37, No 4 (2007)

Table of Contents

Vol 37, No 4 (2007)

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Articles

Changing Attitude of Consumers from Chemical to Herbal Cosmetics in India
Urvashi Makkar, Amandeep Singh Sehra, Bhupesh Tewari, Jai Narayan Rai, Bhagirath Rao, Rahul Sharma
 Vol 37, No 4 (2007), Pagination: 
ABSTRACT |     Abstract Views: 287  | 
Experiential Marketing: The New Paradigm
Timira Shukla
 Vol 37, No 4 (2007), Pagination: 
ABSTRACT |     Abstract Views: 126  | 
An Evaluation of Television Advertisements of Masala Powder in Pollachi (Tamil Nadu)
R. Renjith Kumar
 Vol 37, No 4 (2007), Pagination: 
ABSTRACT |     Abstract Views: 43  | 
Recent Facets of Consumer Behaviour: A Case of Rural Market
Rajesh Shinde
 Vol 37, No 4 (2007), Pagination: 
ABSTRACT |     Abstract Views: 70  | 
Apparel Shopping Orientation of Urban Indians : A Study on Kolkata
Paromita Goswami
 Vol 37, No 4 (2007), Pagination: 
ABSTRACT |     Abstract Views: 73  | 
Online Stock Trading in India: An Empirical Investigation
Nidhi Walia, Ravinder Kumar
 Vol 37, No 4 (2007), Pagination: 
ABSTRACT |     Abstract Views: 739  |