Vol 43, No 6 (2013)

Table of Contents

Vol 43, No 6 (2013)

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Articles

Chocolate Packaging and Purchase Behaviour: A Cluster Analysis Approach
Suraj Kushe Shekhar, P. T. Raveendran
 Vol 43, No 6 (2013), Pagination: 5-14
ABSTRACT |     Abstract Views: 826  | 
Influence of Physical Evidence on Service Brand Image Dimensions and Brand Equity
Somnath Mukherjee, Shradha Shivani
 Vol 43, No 6 (2013), Pagination: 15–28
ABSTRACT |     Abstract Views: 395  | 
A Study on Post Purchase Behaviour with Special Reference to Mahindra Two Wheelers
R. Anitha, V. Kanimozhi
 Vol 43, No 6 (2013), Pagination: 29–39
ABSTRACT |     Abstract Views: 671  | 
The Success of Shopping Malls Lies in the Hands of Mall Developers : A Study
N. H. Mullick
 Vol 43, No 6 (2013), Pagination: 40–46
ABSTRACT |     Abstract Views: 207  | 
Factors Affecting the Purchase of Staple Goods: An Empirical Study of Edible Oil Purchase in Tripura
Manish Das
 Vol 43, No 6 (2013), Pagination: 47-53
ABSTRACT |     Abstract Views: 92  | 
Co-branding: A Case Study of Micromax and MTV
Mokhalles M. Mehdi
 Vol 43, No 6 (2013), Pagination: 54-60
ABSTRACT |     Abstract Views: 316  |