Vol 43, No 5 (2013)

Table of Contents

Vol 43, No 5 (2013)

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Articles

Customers' Opinion on Small Scale Retail Stores: A Case Study
K. RamaMohana Rao, K. Ratna Manikyam
 Vol 43, No 5 (2013), Pagination: 5-15
ABSTRACT |     Abstract Views: 229  | 
Underlying Dimensions of Purchase Decision Process for Consumer Durables: A Confirmation of the Customer - Value Hierarchy Model
Rajesh Matai, Anil K. Bhat
 Vol 43, No 5 (2013), Pagination: 16–23
ABSTRACT |     Abstract Views: 89  | 
Multidimensional Segments among Children in Urban Indian Families
Sunil Dhondopant Doke, Sarang Shankar Bhola
 Vol 43, No 5 (2013), Pagination: 24–33
ABSTRACT |     Abstract Views: 68  | 
A Study of Brand Preference and Consumption Pattern of Beer in Bareilly
Manish Gupta
 Vol 43, No 5 (2013), Pagination: 34–48
ABSTRACT |     Abstract Views: 300  | 
Handicrafts of Meghalaya: An Analysis of the Marketing Practices
Madhuchhanda DasGupta, Surajit Sen
 Vol 43, No 5 (2013), Pagination: 49-57
ABSTRACT |     Abstract Views: 389  | 
A Study of Demographic Variables Affecting Consumer Buying Behaviour with Reference to Synthetic Detergents
Sebabrata Chatterjee
 Vol 43, No 5 (2013), Pagination: 58-63
ABSTRACT |     Abstract Views: 395  |