Vol 43, No 4 (2013)

Table of Contents

Vol 43, No 4 (2013)

Open Access Open Access  Restricted Access Subscription Access

Articles

Impact of Ambient Music and Affability of Salespersons on Consumer Behavior in a Real Retail Setting with Emphasis on Gender Difference
Shalini Jha, Bharti Singh
 Vol 43, No 4 (2013), Pagination: 5-11
ABSTRACT |     Abstract Views: 491  | 
Review of SKUs in the Indian Paint Industry
Devendra Kumar Pandey
 Vol 43, No 4 (2013), Pagination: 12-17
ABSTRACT |     Abstract Views: 225  | 
Problems and Prospects of Backwater Tourism in Kerala with Special Reference to Alappuzha District
Ashish Varughese
 Vol 43, No 4 (2013), Pagination: 18-29
ABSTRACT |     Abstract Views: 1646  | 
It's Time to Go Green with Pride: A Conceptual Study of Green Marketing
Raji Parameshwaran Pillai
 Vol 43, No 4 (2013), Pagination: 30-34
ABSTRACT |     Abstract Views: 265  | 
Promotion Using Product Placement in Movies: Perception of Rural and Urban Indian Audience
Vardhan Choubey, Riddhi Bumb
 Vol 43, No 4 (2013), Pagination: 35-41
ABSTRACT |     Abstract Views: 408  | 
Guerrilla Marketing: A Theoretical Review
P. B. Sajoy
 Vol 43, No 4 (2013), Pagination: 41-47
ABSTRACT |     Abstract Views: 722  | 

Book Review

Superior Customer Value: Strategies For Winning And Retaining Customers
Donovan A. McFarlane
 Vol 43, No 4 (2013), Pagination: 48-55
ABSTRACT |     Abstract Views: 130  |