Vol 43, No 3 (2013)

Table of Contents

Vol 43, No 3 (2013)

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Articles

Measuring Customer Based Brand Equity Using Aaker's Model
R. Shashikala, A. M. Suresh
 Vol 43, No 3 (2013), Pagination: 5-13
ABSTRACT |     Abstract Views: 765  | 
Role of Music on Perceived Price in Retail Stores
R. K. Srivastava
 Vol 43, No 3 (2013), Pagination: 14–23
ABSTRACT |     Abstract Views: 331  | 
Cloning in Indian Advertisements: Getting Two for the Price of One?
Amit Banerji, Mohd Iqbal Khan, Mudasir Ahad Wani
 Vol 43, No 3 (2013), Pagination: 24–32
ABSTRACT |     Abstract Views: 156  | 
Exploring the Sources of Influence in formation and Changing of Girls' Attitude towards the Consumption of Fashion Products
Priyanka Pegu, Brajesh Kumar
 Vol 43, No 3 (2013), Pagination: 33-39
ABSTRACT |     Abstract Views: 244  | 
A Review on Sproles & Kendall's Consumer Style Inventory (CSI) for Analyzing Decision Making Styles of Consumers
Ruby Jain, Arti Sharma
 Vol 43, No 3 (2013), Pagination: 40-47
ABSTRACT |     Abstract Views: 1225  | 
Fodder Distribution Operations as Sustainable Economic Progress in Semi-Urban Areas
A. K. Ray, Dhananjoy Datta
 Vol 43, No 3 (2013), Pagination: 48-56
ABSTRACT |     Abstract Views: 119  |