Vol 34, No 6 (2004)

Table of Contents

Vol 34, No 6 (2004)

Articles

Emotional Appeals in Advertising: A Conceptual Framework
D. P. S Verma, Garima Gupta
 Vol 34, No 6 (2004), Pagination: 
ABSTRACT | Abstract Views: 67  | 
India's Export of Fruits and Vegetables and the Role of Banks: An Economic Analysis
S. S. Nikam
 Vol 34, No 6 (2004), Pagination: 
ABSTRACT | Abstract Views: 36  | 
A Peep into the Mindset of the Consumer: A Study on Men's Personal Care Products
Ashish Kumar Srivastava, A. Sengupta
 Vol 34, No 6 (2004), Pagination: 
ABSTRACT | Abstract Views: 89  | 
Communication and Promotion in Rural Markets
Darshan Parikh
 Vol 34, No 6 (2004), Pagination: 
ABSTRACT | Abstract Views: 35  | 
Rural Marketing - Prospects
K. Manjunatha
 Vol 34, No 6 (2004), Pagination: 
ABSTRACT | Abstract Views: 48  | 
An Analytical Study of Consumer Behaviour in the Financial Services Industry in Eastern Uttar Pradesh in India
V. K. Pandey
 Vol 34, No 6 (2004), Pagination: 
ABSTRACT | Abstract Views: 36  | 
Marketing of Insurance in India - Issues and Challenges
A. Vijaykumar
 Vol 34, No 6 (2004), Pagination: 
ABSTRACT | Abstract Views: 28  | 
Customer Relationship Management - A Digital Perspective
S. V Gole, Abhijeet Agashe
 Vol 34, No 6 (2004), Pagination: 
ABSTRACT | Abstract Views: 29  | 
World Trade Organization and Trade Liberalization
A. Jaffarulla, S. Sangeetha
 Vol 34, No 6 (2004), Pagination: 
ABSTRACT | Abstract Views: 50  |