Vol 34, No 5 (2004)

Table of Contents

Vol 34, No 5 (2004)

Articles

Tourism Marketing in Western Maharashtra and Goa: The Seven A's Strategy
P. B. Patil
 Vol 34, No 5 (2004), Pagination: 
ABSTRACT | Abstract Views: 78  | 
Marketing Dynamics of Textiles: A Case of Handloom Products in Chittoor District
B. Nagaraja
 Vol 34, No 5 (2004), Pagination: 
ABSTRACT | Abstract Views: 43  | 
Small Scale Industrial Maladies - Does Marketing Sickness cause them?
S. Murugan, M. Edwin Gnanadhas, N. Thalavai Pillai
 Vol 34, No 5 (2004), Pagination: 
ABSTRACT | Abstract Views: 24  | 
Direct Marketing & its Challenges in the Information Technology Era
Pankaj Atri
 Vol 34, No 5 (2004), Pagination: 
ABSTRACT | Abstract Views: 34  | 
Emerging Women Entrepreneurs in India - Some Observations
Ch Rajesham, D. Raghava
 Vol 34, No 5 (2004), Pagination: 
ABSTRACT | Abstract Views: 60  | 
Efficiency Benefits Pass on to Consumers: New Development in Retail Market Environment in India
P. Narayana Reddy
 Vol 34, No 5 (2004), Pagination: 
ABSTRACT | Abstract Views: 32  | 
Marketing of Banking Services in the Globalised Scenario - Emerging Challenges
V. Gopalakrishnan
 Vol 34, No 5 (2004), Pagination: 
ABSTRACT | Abstract Views: 101  | 
An Application of Attribution in Consumer Decision Making and Defense Against Post Purchase Dissonance - A Study of Rural Consumer Behaviour
V. V Subrahamanya Sharma, Ramesh Kasturi
 Vol 34, No 5 (2004), Pagination: 
ABSTRACT | Abstract Views: 32  | 
Consumer Behaviour towards Home Appliances - An Exploratory Study with Reference to Pondicherry Region
K. Shivkumar, S. Komathi
 Vol 34, No 5 (2004), Pagination: 
ABSTRACT | Abstract Views: 98  |