Vol 37, No 3 (2007)

Table of Contents

Vol 37, No 3 (2007)

Articles

Boutique Healthcare : The Way forward for Not-for-profit Healthcare Organizations
Denny John
 Vol 37, No 3 (2007), Pagination: 
ABSTRACT | Abstract Views: 70  | 
Relationship Marketing: A Source of Competitive Advantage
N. K. Sehgal
 Vol 37, No 3 (2007), Pagination: 
ABSTRACT | Abstract Views: 92  | 
Most Popular Advertisements
Shanthi Nachiappan
 Vol 37, No 3 (2007), Pagination: 
ABSTRACT | Abstract Views: 115  | 
Service Quality Measurement and Consumer Perception about the Services of Banking Institutions
H. C. Purohit, Avinash D. Pathardikar
 Vol 37, No 3 (2007), Pagination: 
ABSTRACT | Abstract Views: 81  | 
Branding of Fuel by Indian Petroleum Industry and its Impact (With Reference to the Branded Petrol)
C.P. Gupta, Mitali Chaturvedi
 Vol 37, No 3 (2007), Pagination: 
ABSTRACT | Abstract Views: 47  | 
Retail Consumers Market in India - The Next Big Leap
M. Anbalagan, V. Gunasekaran
 Vol 37, No 3 (2007), Pagination: 
ABSTRACT | Abstract Views: 77  | 
A Study on Brand Preferences of Washing Soaps in Rural Areas
C. Anandan, M. Prasanna Mohan Raj, S. Madhu
 Vol 37, No 3 (2007), Pagination: 
ABSTRACT | Abstract Views: 3750  |