Vol 37, No 2 (2007)

Table of Contents

Vol 37, No 2 (2007)

Articles

Product Related Characteristics, Promotion And Marketing Mix Are Key Tools In Determining Purchase Behaviour & Purchase Decision by Teenagers - An Empirical Study
A. S. Mohanram, C. Mahavi
 Vol 37, No 2 (2007), Pagination: 
ABSTRACT | Abstract Views: 70  | 
A Study on Chicken Consumption Pattern and Consumer Preference for Processed Chicken in Coimbatore City
N. Yesodha Devi, V. S. Kanchana
 Vol 37, No 2 (2007), Pagination: 
ABSTRACT | Abstract Views: 123  | 
Marketing of Conybio Products - A Study with Reference to Rajapalayam Taluk
R. Kanthakrishnan, Malaikani
 Vol 37, No 2 (2007), Pagination: 
ABSTRACT | Abstract Views: 195  | 
Economic Reforms and Factory Sector
S. Ganesan, V. Anbumani
 Vol 37, No 2 (2007), Pagination: 
ABSTRACT | Abstract Views: 45  | 
Customer Satisfaction at Eseva Centres
V. Appa Rao, K. Vijaya Shanthi
 Vol 37, No 2 (2007), Pagination: 
ABSTRACT | Abstract Views: 46  | 
Marketing of Tourism Services - A Case Study on AP Tourism (APTDC Ltd) Visakhapatnam
M. Sheaba Rani
 Vol 37, No 2 (2007), Pagination: 
ABSTRACT | Abstract Views: 89  |