Vol 37, No 1 (2007)

Table of Contents

Vol 37, No 1 (2007)

Articles

International Joint Ventures in India: Motives of Australian Firms - An Exploratory Study through Resource Based Approach
Rajeev D Sharma
 Vol 37, No 1 (2007), Pagination: 
ABSTRACT | Abstract Views: 47  | 
Evaluating Potential of Online Sales by "Electronic Shopping Test": A Conceptual Framework
Ahasanul Haque, Javed Sadeqzadeh, Ali Khatibi
 Vol 37, No 1 (2007), Pagination: 
ABSTRACT | Abstract Views: 107  | 
Customer Relationship Management (CRM) in Context of Food Marketing - A Fuzzy Logic Approach
Devesh Mishra, Madhurima Deb, Kalyan Kumar Guin, Gautam Sinha
 Vol 37, No 1 (2007), Pagination: 
ABSTRACT | Abstract Views: 44  | 
Green Consumerism - Issues and Implications
P. Santhi, U. Jerinabi, N. Mohandas Gandhi
 Vol 37, No 1 (2007), Pagination: 
ABSTRACT | Abstract Views: 86  | 
Surrogate Advertising - The Positive Side
T. Frank Sunil Justus, P. U. Srinivas
 Vol 37, No 1 (2007), Pagination: 
ABSTRACT | Abstract Views: 77  | 
Retail Banking: Indian Scenario
K. S. Jaiswal, Neetu Singh
 Vol 37, No 1 (2007), Pagination: 
ABSTRACT | Abstract Views: 47  | 
An Empirical Study on Shampoo Consumption
A. Vinayagamoorthy
 Vol 37, No 1 (2007), Pagination: 
ABSTRACT | Abstract Views: 90  |