Vol 36, No 10 (2006)

Table of Contents

Vol 36, No 10 (2006)

Articles

Celebrity Endorsement-Is It The Only Survival Recipe for Marketers?
Smita Sharma
 Vol 36, No 10 (2006), Pagination: 
ABSTRACT | Abstract Views: 66  | 
An Investigation on Differences in the Earnings through Alternative Marketing Channels: A Study on Rice Farmers in Jessore District of Bangladesh
Shaikh Moksadur Rahman
 Vol 36, No 10 (2006), Pagination: 
ABSTRACT | Abstract Views: 36  | 
Mass Customisation: An Entrepreneurial Marketing Opportunity
Rajeev Roy
 Vol 36, No 10 (2006), Pagination: 
ABSTRACT | Abstract Views: 50  | 
Marketing Innovations through Information Technology Techniques - A Study on Pharmaceutical Products
P. Veeraiah, I. Shivanaga Sreenu
 Vol 36, No 10 (2006), Pagination: 
ABSTRACT | Abstract Views: 39  | 
Effective Mall Management - The Critical Success Factor for Malls Today
Asif Zameer
 Vol 36, No 10 (2006), Pagination: 
ABSTRACT | Abstract Views: 321  | 
Satisfaction Survey for Parents - A study with Special Reference to A Primary School in Vapi, Gujarat
Devang J. Desai, Pankajray Patel
 Vol 36, No 10 (2006), Pagination: 
ABSTRACT | Abstract Views: 64  |