Vol 36, No 8 (2006)

Table of Contents

Vol 36, No 8 (2006)

Articles

It's All At the Mall: Exploring Present Shopping Experiences
Anu Singh Lather, Tripat Kaur
 Vol 36, No 8 (2006), Pagination: 
ABSTRACT | Abstract Views: 56  | 
Eco-tourism in Andhra Pradesh
Prashanta Athma, Vijaya Lakshmi
 Vol 36, No 8 (2006), Pagination: 
ABSTRACT | Abstract Views: 35  | 
A Study on the Effectiveness of the Advertising Techniques Used in the Personal Care Segment of Women Consumers
G. Kavitha
 Vol 36, No 8 (2006), Pagination: 
ABSTRACT | Abstract Views: 342  | 
Consumer Behaviour and Brand Preference of Britannia Biscuits - An empirical study with reference to Salem, Tamil Nadu
K. Maruthamuthu, K. Krishnakumar, M. Vasan
 Vol 36, No 8 (2006), Pagination: 
ABSTRACT | Abstract Views: 505  | 
Ethics in Advertisements and its Impact
M. Dhanabhakyam, S. Geetha
 Vol 36, No 8 (2006), Pagination: 
ABSTRACT | Abstract Views: 31  |