Vol 36, No 5 (2006)

Table of Contents

Vol 36, No 5 (2006)

Articles

Performance of Tamil Nadu Tourism Industry
G. Ganesan, K. Chandrasekar Rao
 Vol 36, No 5 (2006), Pagination: 
ABSTRACT | Abstract Views: 50  | 
The Paradigm Shift in Marketing- Case Studies
K. S. Jaiswal, Neetu Singh
 Vol 36, No 5 (2006), Pagination: 
ABSTRACT | Abstract Views: 49  | 
Cross Cultural Marketing Challenges- A Case Study of Select MNC's
Smitha Sambrani
 Vol 36, No 5 (2006), Pagination: 
ABSTRACT | Abstract Views: 191  | 
Adverse Effects of Body-Image Advertising on Women
Harbhajan Bansal, Ajay Dhaka
 Vol 36, No 5 (2006), Pagination: 
ABSTRACT | Abstract Views: 58  | 
Consumer Awareness - A Case Study of Jalna City
M. A. Lokhande
 Vol 36, No 5 (2006), Pagination: 
ABSTRACT | Abstract Views: 321  | 
Promotional Strategies of Cellular Services : A Customer Perspective
M. Chinnadurai, B. Kalpana
 Vol 36, No 5 (2006), Pagination: 
ABSTRACT | Abstract Views: 213  |