Vol 36, No 2 (2006)

Table of Contents

Vol 36, No 2 (2006)

Articles

Measuring Customer Satisfaction for Small Cars—An Empirical Study
A. M. Suresh, K. G Raja
 Vol 36, No 2 (2006), Pagination: 
ABSTRACT | Abstract Views: 84  | 
CRM- A New Dimension of Marketing
B. C. Saraswathy
 Vol 36, No 2 (2006), Pagination: 
ABSTRACT | Abstract Views: 47  | 
Medical Tourism-The next Big Opportunity to Prosperity
V. Selvam
 Vol 36, No 2 (2006), Pagination: 
ABSTRACT | Abstract Views: 51  | 
Parallel Distribution Channels-source of Internal Conflict
Asif Zameer
 Vol 36, No 2 (2006), Pagination: 
ABSTRACT | Abstract Views: 51  | 
Impact of the Phenomenon of Social Class Mobility on the Consumer Buying & disposal Behaviour in Indian Perspective : A Case Study of White Goods Market
Urvashi Makkar
 Vol 36, No 2 (2006), Pagination: 
ABSTRACT | Abstract Views: 71  | 
Consumer Attitude Analysis With Respect to Reading of Newspapers & Magazines (With Reference to Nagapattinam District, Tamil Nadu)
K. Chandrasekar
 Vol 36, No 2 (2006), Pagination: 
ABSTRACT | Abstract Views: 51  | 
Recent Issues in Changes of Global Brands into Domestic Brands
J. Venkatesh, V. Balachandran
 Vol 36, No 2 (2006), Pagination: 
ABSTRACT | Abstract Views: 50  |