Vol 35, No 10 (2005)

Table of Contents

Vol 35, No 10 (2005)

Articles

Validity of RKS Model for New Product Launch
Kinnari Shah, R. K. Srivastava
 Vol 35, No 10 (2005), Pagination: 
ABSTRACT | Abstract Views: 97  | 
Consumer Buying Behaviour in Two-wheeler Industry-with Special Reference to Hero Honda Motorbikes
M. L. Kameswari, A. Santosh Kumari, D. Raghunatha Reddy
 Vol 35, No 10 (2005), Pagination: 
ABSTRACT | Abstract Views: 184  | 
An Empirical Study to Determine the Perceptual Positioning of ten well Known Toothpaste Brands
A.P. Ganguly
 Vol 35, No 10 (2005), Pagination: 
ABSTRACT | Abstract Views: 47  | 
Marketing of Coffee is in a Difficult Path-an Analysis under Global Environment
S. Murugan
 Vol 35, No 10 (2005), Pagination: 
ABSTRACT | Abstract Views: 48  | 
Customer Satisfaction in Relation to the Products and Services of Nagarjuna Herbal Concentrates Ltd (NHCL)
Rincy V. Mathew, G. Sudha
 Vol 35, No 10 (2005), Pagination: 
ABSTRACT | Abstract Views: 115  |