Vol 35, No 7 (2005)

Table of Contents

Vol 35, No 7 (2005)

Articles

Brands Equity of Toothpaste Brands in India
R. K. Srivastava, Ankur Singhal, Pasupula Raghavi, Mudit Khandelwal, Srikrishnan Balasubramanian, Swapnil Shirodkar
 Vol 35, No 7 (2005), Pagination: 
ABSTRACT | Abstract Views: 91  | 
Awareness of the Implications of the Impending Product Patent Regime on the Indian Pharmaceutical Market: A Questionnaire Study
Navneet Wadhwa
 Vol 35, No 7 (2005), Pagination: 
ABSTRACT | Abstract Views: 87  | 
Advertising Effectiveness through Message Strategies- A Case Study of Airtel
Urvashi Makkar
 Vol 35, No 7 (2005), Pagination: 
ABSTRACT | Abstract Views: 139  | 
E-business—Trends and Issues
Neerja Guda
 Vol 35, No 7 (2005), Pagination: 
ABSTRACT | Abstract Views: 47  | 
Insurance Sector: Emerging Distribution Channels
Rajesh C. Jampala
 Vol 35, No 7 (2005), Pagination: 
ABSTRACT | Abstract Views: 180  | 
Distance Learning-marketing Challenges
Mustiary Begum
 Vol 35, No 7 (2005), Pagination: 
ABSTRACT | Abstract Views: 46  | 
Consumerism: Global Vs Indian Perspectives
Atul Dhyani
 Vol 35, No 7 (2005), Pagination: 
ABSTRACT | Abstract Views: 65  |