Vol 35, No 2 (2005)

Table of Contents

Vol 35, No 2 (2005)

Articles

Scope of Marketing in Healthcare Sector
Sita Mishra
 Vol 35, No 2 (2005), Pagination: 
ABSTRACT | Abstract Views: 64  | 
Preference in Cellular Service Providers in the Post Liberalization Era
S. Revathy, S. Padmavathy
 Vol 35, No 2 (2005), Pagination: 
ABSTRACT | Abstract Views: 78  | 
Branding J & K Herbaceous Wealth
Neetu Andotra
 Vol 35, No 2 (2005), Pagination: 
ABSTRACT | Abstract Views: 49  | 
A Case of Emotional Decision Making [EDM]
T. Bina
 Vol 35, No 2 (2005), Pagination: 
ABSTRACT | Abstract Views: 72  | 
Content Analysis of Comparative Advertisements
Sukanya Ashok Kumar
 Vol 35, No 2 (2005), Pagination: 
ABSTRACT | Abstract Views: 57  | 
Effectiveness of Sachets in Modifying Rural Consumers' Buying Behavior and their Consumption Pattern-A Researcher's View
A. M. Sakkthivel, Bishnupriya Mishra
 Vol 35, No 2 (2005), Pagination: 
ABSTRACT | Abstract Views: 203  |