Vol 34, No 12 (2004)

Table of Contents

Vol 34, No 12 (2004)

Articles

Competitive Marketing Strategies for the Indian Pharmaceutical Industry-Post 2005: A Meta Analysis
Navneet Wadhwa, Lewlyn L. Rodrigues
 Vol 34, No 12 (2004), Pagination: 
ABSTRACT | Abstract Views: 65  | 
Ethical Issues in Marketing : A New Dimension and Challenge
C.K. Dash, Ashutosh Priya
 Vol 34, No 12 (2004), Pagination: 
ABSTRACT | Abstract Views: 57  | 
Rural Marketing : A Study of Consumer Behaviour
M. A. Lokhande
 Vol 34, No 12 (2004), Pagination: 
ABSTRACT | Abstract Views: 141  | 
Return on Investment With Industrial Perspective: How ROI Perception and ROI Calculating Model Can be Improved in Fast Moving Consumer Goods Industry
Gautam Saha
 Vol 34, No 12 (2004), Pagination: 
ABSTRACT | Abstract Views: 66  | 
A Study on Farmers Preference and Market Promotion Activities with Reference to Rice Herbicides
K. Sivakumar, S.D. Sivakumar
 Vol 34, No 12 (2004), Pagination: 
ABSTRACT | Abstract Views: 84  | 
A Study on Retail Banking Strategies in Private Sector Banks with Special Reference to Hdfc Bank and ICICI Bank Ltd
R. Amuthan
 Vol 34, No 12 (2004), Pagination: 
ABSTRACT | Abstract Views: 202  | 
How Brand Score/Equity can Affect Branding Strategy Development
R. K. Srivastava, K. Thakar
 Vol 34, No 12 (2004), Pagination: 
ABSTRACT | Abstract Views: 168  |