Vol 34, No 1 (2004)

Table of Contents

Vol 34, No 1 (2004)

Articles

Socio, Cultural and Psychographic Dimensions of Advertising – A Conceptual Framework
R. Sudharshan, K.Arun Jyothi
 Vol 34, No 1 (2004), Pagination: 
ABSTRACT | Abstract Views: 77  | 
A Study on Customers Awareness towards New Insurance Companies
N. Raman, C. Gayathri
 Vol 34, No 1 (2004), Pagination: 
ABSTRACT | Abstract Views: 131  | 
Strategic Alliances: For Competition and Co-operation
Pratap Chandra Tripathy
 Vol 34, No 1 (2004), Pagination: 
ABSTRACT | Abstract Views: 64  | 
A Study on Thrift and Credit Utilization Pattern of "Self Help Group"(SHG) in Lakshmi Vilas Bank Suriyampalayam Branch, Erode
V.S Ganesamurthy, M.K Radha Krishnan, S. Bhuvaneswari, A. Ganesan
 Vol 34, No 1 (2004), Pagination: 
ABSTRACT | Abstract Views: 88  | 
Customer Focus in Banking Services
A.P. Sebastian Titus, Albin D. Robert Lawrence
 Vol 34, No 1 (2004), Pagination: 
ABSTRACT | Abstract Views: 55  | 
Buyer Behavior of Home Appliances with Special Reference to Microwave Products in Bangalore City
G. Sudarsana Reddy, P.S Rajarashmi
 Vol 34, No 1 (2004), Pagination: 
ABSTRACT | Abstract Views: 83  | 
Impact of Media Influence on Advertising Revenue - with Reference to Dainik Bhaskar and Nai Dunia
A.K. Singh, Mili Singh
 Vol 34, No 1 (2004), Pagination: 
ABSTRACT | Abstract Views: 99  |